Premier League Gambling Sponsorship is blossoming as major organisations in the gambling industry buy in to increase their brand awareness.
Premier League Gambling Sponsorship
The three most popular means of advertising and sponsorship within the Top League are title, shirt logos and pitch-side banners. Who knows which is the most effective; it is a coveted numbers game.
The 2016/17 League does not have title sponsorship. Barclays Bank sponsored it for 15 years since 2001 but they did not renew it for the new season. Apparently that was a policy decision, perhaps for financially driven. Richard Scudamore from the English FA announced that the FA would not allow a betting company to become a title sponsor. If that was not the case would there be gambling sponsor for the title, who knows? The FA is looking for a new title sponsor for next season.
Watching top flight football games, it would be difficult not to notice that the advertising on pitch side banners is awash with major gambling brands. Many of the major football clubs are also making lucrative deals with gambling firms, despite a blanket gambling ban within football.
Recent Premier League Deals with Gambling Organisations
Betway recently signed a £6 million a year football shirt sponsorship deal with West Ham until 2018. Betway are leading Maltese based sports betting bookmakers, online casino and bingo operators.
Dafabet also signed a £6 million a year sponsorship deal with Sunderland until 2017. Dafabet are a Philippines based gambling operator. They also signed a deal worth £2 million with Burnley
Welsh Football Club Swansea has recently signed a £4 million deal with Beteast a Costa Rican based gambling organization for the 2016/17 season.
Stoke signed a deal with Bet365 worth £3.2 million for the 2016/7 season.
Hull recently signed a three-year shirt sponsorship deal with Kenyan based online betting firm SportPesa worth £3 million a year.
Surprisingly, out of the 20 football clubs in the Premier League, as many a 10 of them have signed deals with gambling companies for the 2016/7 season.
Middlesborough recently announced a sponsorship deal with TLCBet just before the start of the Premier League season.
Chelsea, Tottenham and Everton have all recently announced betting partnership deals.
The Future of Premier League Gambling Sponsorship
So, you could ask is football gambling sponsorship here to stay. Since the evolution of online gambling in the mid 1990’s the online casinos are falling over themselves to increase their brand awareness. Independent reports suggest the gambling market in the UK alone will surpass £4 billion pounds during 2016.
The likely hood is that football gambling sponsorship will grow in the future. It has already mushroomed this season. We will have to see how it goes next season, will more Premier League Clubs and gambling organizations pair up?
In the advertising industry, there is no definitive tracking system for the number of gamblers who sign up at online gambling websites, as result of seeing a pitch-side banner. However, the reach of the brightly illuminated banners to the public is phenomenal during a ninety minute game.
At the time writing this article we did not know that the UK Government was about to announce a proposal for a Gambling TV Ad Ban. Read our update.
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