Yesterday, the UK Information Commissioners Office issued a gambling spam warning to more than 400 companies involved in affiliate marketing.
Gambling Spam Warning
The Information Commissioners Office (ICO) announced yesterday that they were cracking down on the use of personal data in the online gambling sector. The ICO are targeting more than 400 companies who they suspect maybe using personal details for the promotion of online gambling websites.
Spam is an international word used to describe unsolicited messages sent out to people to promote a business or product. In this case the spam warning is centered around SMS or text messages. Affiliate Marketing has been around since the beginning of the internet and involves the promotion of a business or product in return for money. If there is a customer conversion the affiliate gets paid, a simple process but it is often abused.