It is reported that this William Hill sponsorship deal with ITV will allow them to be the named sponsor of horse racing broadcasting for a new four year contract.
William Hill Sponsorship Deal from 1st January 2017
Dubai in the United Arab Emirates has sponsored ITV’s horse racing broadcasting sponsor for the past 10 years. Sheik Mohammed bin Rashed Al Maktoum heads up Dubai, he is a prominent figure in international horse racing. Dubai decided to withdraw making way for another sponsor.
During that time period Channel 4 have been the broadcaster of horse racing. Now it is to be taken over by ITV. This sponsorship deal came as a result of the change of broadcaster opening up a new partnership opportunity. Another strong contender for the new sponsorship deal was Sky Sports.