Falling UK Lottery Sales are causing concern
Falling UK lottery sales have been causing concern as Britain’s gambling habits change and Camelot are in the spotlight as ticket sales plummet.
Camelot have run the UK National Lottery since it was founded during 1994. Since then it has raised £37 billion pounds for charities, projects and of course the British Olympic team. Could the recent fall in ticket sales signal change in the future.
Camelot announced during June that ticket sales had reduced by 8.8% to £6.9 billion up until year ending 31st March 2017. The amount of money being raised for good causes also fell by 14.4% to £1.6 billion.
Ask your self why the National Lottery was so successful in the first place? For the first time millions of people had the chance to secure a life-changing win for the price of a pint. Indeed there have been many lucky winners over the years. Many millions have purchased lottery tickets with the hope of fulfilling a dream.
Despite the success of the lottery, many see it as a way of collecting taxes from some of the poorest people in the country. Undeniably though, the politicians have always been able to argue that the benefits to good causes outweigh the disadvantages.
Speculation for the loss of ticket sales
It is unlikely that the loss of ticket sales can be attributed to the economy generally, because consumer spending has risen. There are two major factors which might have caused a decline in tickets sales.
Firstly, during October 2015 Camelot made a number of changes to the Lotto draw by adding 10 extra balls. This change raised the odds of winning the jackpot from 14 million to one to 45 million to one. Did the drastically reduced odds reduce demand for tickets sales? Did the increased roll-over frequency play a part?
The second factor may be that the public are not so enamoured with the amount which has been spent on developing the British Olympic team. The results were plain to see with a whopping win of 27 gold medals, more than China. But do the majority of the British public really care? Such sporting events cost a lot of money and the pressure is now on to repeat that success.
The Future of the National Lottery
Whilst there are some five years before the next Lottery Licence is renewed in 2023, Camelot will need to take action. If ticket sales remain in decline, the future of the National Lottery, as it is today may be called to question.
The UK Gambling Commission who regulate the UK National Lottery have already been asking questions.
The UK Gambling Commission executive director Tim Miller has already been quoted as saying: “We are continuing to assess, monitor and challenge Camelot’s performance . . . to ensure that the National Lottery is run properly and returns to good causes are maximised.”
UK Sport says it “is used to managing fluctuations in the National Lottery”, but that “we also welcome Camelot holding a strategic review to increase sales and ensure returns to good causes are as high as possible for the future”.
It seems like pressure on Camelot is rising. All eyes will be on them for the immediate future to stem the falling UK Lottery sales. UK Gambling attitudes are changing.